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Celebrity, Inc. by Jo Piazza
  

Celebrity, Inc.

RRP £14.99

Synopsis

Celebrity, Inc. by Jo Piazza

By holding up a mirror to the world of celebrity Jo gives us a intimate backdrop against which to assess the 24/7/365 images of the lifestyles of the rich and famous we are exposed to in modern digital life. If you enjoy reading about entertainment, business, entrepreneurship, and/or personal finance - you'll love CELEBRITY, INC. It's got all that - and more - in there.

Reviews

An economist at heart, Jo Piazza has consistently dug deeper to try to figure out why celebrities behave the way they do and what the consequences of their behavior will be. This book puts celebrities in context, but it also puts the consumer of celebrity in context. No one should feel bad about enjoying pop culture, but they should understand how it is being marketed to them. [Celebrity, Inc.] gives the reader the tools to do exactly that. --Bonnie Fuller, President of HollywoodLife.com


About the Author

Jo Piazza began her career as a staff writer at the New York Daily News after receiving a degree in economics from the University of Pennsylvania and a master's in journalism from Columbia University. Millions of people have enjoyed her Celebenomics column on AOL's PopEater site, and her work has appeared in the New York Times, the Wall Street Journal, the Daily Beast, and Slate. Jo has also appeared as a commentator on CNN, Fox News, MSNBC, and NPR.

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Book Info

Publication date

15th November 2011

Author

Jo Piazza

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Publisher

Open Road Media

Format

Paperback
236 pages

Categories

Popular culture
Sales & marketing

ISBN

9781453258194

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