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Understanding Journalism by Lynette Sheridan Burns


Understanding Journalism by Lynette Sheridan Burns

The new era of Google, Twitter and Facebook has fundamentally shifted the journalist's relationship with the audience. To navigate these new realities, it is imperative for journalism students to master skills in cross-platform writing, and understand the implications on their communication decisions. This second edition of Understanding Journalism tackles these changes head-on. It integrates media and cultural theory with the step-by-step development of writing skills to give students the techniques and the savvy they need to succeed. Bigger and better, this new edition includes: A new chapter on who journalists are in the social media age Reorganization of journalism skills chapters to bring writing and editing to the fore Full coverage and examples on Twitter, social media, SMS formats In-depth exploration of the ethical issues raised by new media platforms All new exercises, case scenarios and further readings It is the essential guide for all students of journalism.


Sheridan Burns doesn't offer recommendations but instead poses questions that prompt the journalist to better comprehend his or her work. What are the facts? Are there any questions that remain unanswered? Is there another angle to the story? What are my ethical concerns? Can I clearly and fully justify my thinking and my decision? These are the sort of thought-provoking inquiries that the author prompts us to reflect upon - to critically reflect upon... Summing up, this is a very interesting book that I am sure will be useful to journalism students and to all those people who, as Sheridan Burns, vindicate that journalism - critical journalism - plays a crucial role in society. -- Ana Polo Alonso Professor Lynette Sheridan Burns is a global pioneer in applying the 'reflective practice
approach to journalism education

- teaching students how to report effectively within ethical boundaries. In this new edition of Understanding Journalism she takes that approach into the Web 2.0 environment in an accessible yet scholarly way. Sheridan Burns shows reporters how to engage with other citizens on social media while ensuring their multiplatform journalism techniques and ethics set them apart from a rising tide of amateur gossip mongers. This book sets the standard as the truly international primer for journalists. -- Mark Pearson Lynette Sheridan Burns
second edition of her classic text is beautifully written, clearly structured and brings the professional experience of a seasoned journalist to help readers unravel the complex issues confronting journalism in an age of digital media. Understanding Journalism deserves a place on every reading list about journalism and in every newsroom

. -- Bob Franklin

About the Author

Lynette Sheridan Burns has been a journalist for 25 years first in Sydney, then regional new South Wales, where she won three consecutive journalism awards. In 1989 she moved to the University of Newcastle, Australia, where she established its journalism program in 1992. Today she combines teaching with freelance journalism and award-wining research into problem-based curriculum design.

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Book Info

Publication date

18th December 2012


Lynette Sheridan Burns

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SAGE Publications Ltd


192 pages


Press & journalism



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