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A New Brand of Business

by Douglas Ward

A New Brand of Business Synopsis

How a dominant magazine publisher developed the business of market research

A New Brand of Business Press Reviews

Ward expertly weaves magazine publishing, advertising, business and marketing, and cultural history together to show that mass communication history does not happen by itself. He keeps readers turning the page. A New Brand of Business is a highly interesting book featuring extensive use of primary sources particularly the Curtis Publishing Company papers and his grasp of history during the years of his study is exceptional. -Patrick S. Washburn, Ohio University

Book Information

ISBN: 9781439900154
Publication date: 28th July 2009
Author: Douglas Ward
Publisher: Temple University Press,U.S.
Format: Hardback
Pagination: 240 pages
Categories: Market research,

About Douglas Ward

Douglas Ward is an Assistant Professor in the William Allen White School of Journalism and Mass Communications at the University of Kansas.

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