The Dictionary of Marketing

by Azaz Motiwala

The Dictionary of Marketing Synopsis

The Dictionary of Marketing has been carefully designed to give both the expert and the student/newcomer overviews and succinct presentations of the most important traditional and contemporary issues in marketing.The Dictionary of Marketing contains more than 4000, A-to-Z terms and definitions covering marketing,advertising,market research,consumer behavior,marketing mix,international marketing and virtually all facets of sales and marketing operations. Key Features -Contains comprehensive collection of more than 4000 up-to-date ,accurate major terms and concepts that are essential for understanding basic functions of marketing. -All entries explained in clear, simple English considering learning and memory level of both students and professionals -International entries are included to give the reader a greater awareness of the language of marketing than has been previously available

Book Information

ISBN: 9781435705128
Publication date: 22nd January 2008
Author: Azaz Motiwala
Publisher: Lulu.com
Format: Paperback
Pagination: 294 pages
Categories: Business & management, Economics,

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