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The Dictionary of Marketing by Azaz Motiwala
  

Synopsis

The Dictionary of Marketing by Azaz Motiwala

The Dictionary of Marketing has been carefully designed to give both the expert and the student/newcomer overviews and succinct presentations of the most important traditional and contemporary issues in marketing.The Dictionary of Marketing contains more than 4000, A-to-Z terms and definitions covering marketing,advertising,market research,consumer behavior,marketing mix,international marketing and virtually all facets of sales and marketing operations. Key Features -Contains comprehensive collection of more than 4000 up-to-date ,accurate major terms and concepts that are essential for understanding basic functions of marketing. -All entries explained in clear, simple English considering learning and memory level of both students and professionals -International entries are included to give the reader a greater awareness of the language of marketing than has been previously available

About the Author

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Book Info

Publication date

22nd January 2008

Author

Azaz Motiwala

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Publisher

Lulu.com

Format

Paperback
294 pages

Categories

Business & management
Economics

ISBN

9781435705128

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