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The phone call begins before we touch a phone. It begins before the prospect lands on a vehicle. Before we write up a prospect and before the prospect leaves. At the point when the prospect first eyeballs a vehicle on our lot, finds his strength to pull off the roadway, builds up his courage to approach a window sticker, this is when we start our phone call. It begins within our introduction. We plant seeds before we sow them. It is during the handshake that the prospect's walls are strongest. They come up to us, or we approach them, and they have their preconceived thoughts of what we are about to do. It is this time when we need to begin to plan where we will be at the end of this deal. Hopefully, we plan to become a friend. We want to know our new friend and sell him every car he will ever buy. We want him to rely on us for his automotive needs. There is no point in selling him only one car. Our relationship will begin with us giving ground to get ground.