Marketing Planning and Strategy

by Subhash C. Jain

Marketing Planning and Strategy Synopsis

Marketing Planning and Strategy is designed for courses at the junior/senior-level in marketing strategy, business unit strategy analysis, strategic market planning, marketing planning, strategic marketing management and advanced marketing. It focuses on building the strategic skills necessary to compete in the global economy by using a variety of analytical frameworks to understand how companies formulate strategy, make strategic decisions, and how they implement strategy. This text focuses on marketing strategy from the viewpoint of the business unit and clearly distinguishes marketing strategy from marketing management.

Book Information

ISBN: 9781426639074
Publication date: 1st April 2009
Author: Subhash C. Jain
Publisher: CENGAGE Learning Custom Publishing an imprint of Cengage Learning, Inc
Format: Paperback
Pagination: 672 pages
Categories: Sales & marketing,

About Subhash C. Jain

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