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Marketing Planning and Strategy by Subhash C. Jain

Marketing Planning and Strategy


Marketing Planning and Strategy by Subhash C. Jain

Marketing Planning and Strategy is designed for courses at the junior/senior-level in marketing strategy, business unit strategy analysis, strategic market planning, marketing planning, strategic marketing management and advanced marketing. It focuses on building the strategic skills necessary to compete in the global economy by using a variety of analytical frameworks to understand how companies formulate strategy, make strategic decisions, and how they implement strategy. This text focuses on marketing strategy from the viewpoint of the business unit and clearly distinguishes marketing strategy from marketing management.

About the Author

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Book Info

Publication date

1st April 2009


Subhash C. Jain

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CENGAGE Learning Custom Publishing an imprint of Cengage Learning, Inc


672 pages


Sales & marketing



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