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Marketing Planning and Strategy by Subhash C. Jain
  

Marketing Planning and Strategy

Synopsis

Marketing Planning and Strategy by Subhash C. Jain

Marketing Planning and Strategy is designed for courses at the junior/senior-level in marketing strategy, business unit strategy analysis, strategic market planning, marketing planning, strategic marketing management and advanced marketing. It focuses on building the strategic skills necessary to compete in the global economy by using a variety of analytical frameworks to understand how companies formulate strategy, make strategic decisions, and how they implement strategy. This text focuses on marketing strategy from the viewpoint of the business unit and clearly distinguishes marketing strategy from marketing management.

About the Author

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Book Info

Publication date

2nd March 2009

Author

Subhash C. Jain

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Publisher

CENGAGE Learning Custom Publishing an imprint of Cengage Learning, Inc

Format

Paperback
672 pages

Categories

Sales & marketing

ISBN

9781426639074

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