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SAGE Brief Guide to Marketing Ethics by SAGE Publications
  

SAGE Brief Guide to Marketing Ethics

Synopsis

SAGE Brief Guide to Marketing Ethics by SAGE Publications

With key terms and concepts related to marketing ethics presented in a short, easy-to-use format, this guide is an essential companion for marketing courses or as a reference for students and practitioners who would like to learn more about the basics of ethical marketing. The text is divided into four sections which contain important keywords that relate to those sections: Business Ethics, Ethics and the Marketing Mix, Ethics and the Promotional Mix, and Special Topics in Marketing Ethics. Each keyword entry is written by a scholar drawn from the fields of business and marketing ethics, and is a comprehensive essay on such crucial topics as ethical issues in pricing, green marketing, and deceptive advertising. Each essay includes a list of references and suggested readings for each article so that readers can find more information on those issues they are most interested in.

Reviews

A brief overview of marketing ethics could be incorporated into courses dealing primarily with another topic to add ethics into the curriculum or it could be used in a stand-alone marketing ethics class. -- Bruce A. Huhmann The proposed text has many different sections that can only enhance classroom discussions...I think the TOC is strong and will make for a thorough text. -- Michael J. Messina


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Book Info

Publication date

14th March 2011

Author

SAGE Publications

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Publisher

SAGE Publications Inc

Format

Paperback
232 pages

Categories

Sales & marketing
Business ethics & social responsibility

ISBN

9781412995146

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