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Encyclopedia of New Venture Management by Matthew R. Marvel

Encyclopedia of New Venture Management


Encyclopedia of New Venture Management by Matthew R. Marvel

New venture management requires all the skills obtained within the typical MBA programme, and more. New ventures are often launched into highly dynamic environments characterized by rapid technological change, inherent unpredictability and an uncertain cash flow. Such ventures often require rapid growth to succeed. While new ventures offer those who initiate them a high degree of independence, excitement, and potential for great reward, they also bring high risk, stress and greater potential for failure. Thus, it takes a special set of skills, techniques, and temperament to succeed. These skills, along with the potential risks and rewards and environmental settings and characteristics, are explored in the Encyclopedia of New Venture Management.


Since the academic study of entrepreneurship is relatively new to business education, this is a much-needed general reference to accompany the quickly expanding body of literature related to new venture management. Recommended for libraries that serve high school students and undergraduates studying entrepreneurship and related fields. -- Jennifer Michaelson * Library Journal * This new, uncomplicated encyclopedia will be a useful addition to collections serving a small business or an MBA studies population. -- Choice * Choice *

About the Author

Matt Marvel (Ph.D., Human Resource Development, University of Illinois at Urbana-Champaign) specializes in technology entrepreneurship including opportunity development and innovation. He has made presentations at various conferences and has written articles on entrepreneurship. Prior to coming to the Center for Entrepreneurship and Innovation within the Western Kentucky University Gordon Ford College of Business, Dr. Marvel was a member of the faculty at the University of Illinois, receiving an Outstanding Teaching Award in 2004. He teaches undergraduate courses in entrepreneurship and small business management and focuses his research on such topics as opportunity recognition, technology and innovation, entrepreneurship education, and corporate entrepreneurship. Outside of academia, he has worked for Nims Associates in Bloomington, Illinois, the Convergent Group in Denver, and was co-founder of CT Consulting and Learning Center in Terre Haute, Indiana.

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Book Info

Publication date

18th May 2012


Matthew R. Marvel

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SAGE Publications Inc


544 pages





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