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Business Research Methods and Statistics Using SPSS by Robert P. Burns, Richard Burns
  

Business Research Methods and Statistics Using SPSS

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Synopsis

Business Research Methods and Statistics Using SPSS by Robert P. Burns, Richard Burns

Ideal for those with a minimum of mathematical and statistical knowledge, Business Research Methods and Statistics Using SPSS provides an easy to follow approach to understanding and using quantitative methods and statistics. It is solidly grounded in the context of business and management research, enabling students to appreciate the practical applications of the techniques and procedures explained. The book is comprehensive in its coverage, including discussion of the business context, statistical analysis of data, survey methods, and reporting and presenting research. A companion website also contains four extra chapters for the more advanced student, along with PowerPoint slides for lecturers, and additional questions and exercises, all of which aim to help students to: - Understand the importance and application of statistics and quantitative methods in the field of business - Design effective research studies - Interpret statistical results - Use statistical information meaningfully - Use SPSS confidently

About the Author

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Book Info

Publication date

20th November 2008

Author

Robert P. Burns, Richard Burns

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Publisher

SAGE Publications Inc

Format

Hardback
560 pages

Categories


Business mathematics & systems

ISBN

9781412945295

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