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Entrepreneurship Strategy Changing Patterns in New Venture Creation, Growth, and Reinvention

by Lisa K. Gundry, Jill R. Kickul

Entrepreneurship Strategy Changing Patterns in New Venture Creation, Growth, and Reinvention Synopsis

Entrepreneurship Strategy presents a framework for strategy in entrepreneurial organizations that incorporates new venture emergence, early growth, and reinvention and innovation in established ventures. The focus of the text is on entrepreneurial strategies that can be crafted and implemented within small and medium-sized organizations as these firms proceed through the stages of development. The unique approach of this book is its segmentation of entrepreneurship strategies across the life cycle of business growth. Most strategy texts present content that is segmented by the type or level of strategy (e.g. marketing, human resources, production strategies) rather than the changing pattern of strategic needs faced by the new venture.

Entrepreneurship Strategy Changing Patterns in New Venture Creation, Growth, and Reinvention Press Reviews

I really liked the use of the term social capital and the message that it should be viewed as an investment by the entrepreneur who needs to chart a matrix of sorts of connections and potential positive outcomes per connection. Also, the appendix on networking and organizational resources is absolutely super! -- George S.Vozikis Business textbooks tend not to be the most stimulating reads, but a new one by two professors seeks to change that image. Entrepreneurship Strategy by Lisa K. Gundry and Jill R. Kickul offers lots of cases, checklists, sample documents, and suggestions. Case examples include well-known companies . . . In addition, there is understandable guidance on developing financial statements and marketing plans. -- David E. Gumpert * * Excellent explanation of perceptual mapping. Very effective means of determining the relative importance of key drivers within an industry or marketplace. Most impressive is the integration of content and example in a balanced manner that does not emphasize any particular industry or venture type. -- Jeffrey R. Alves The Strategy in Action approach differentiates this work. I also appreciate the ethics references made throughout the chapters. This is how ethics should be taught, rather than in a course entitled Ethics. The authors pump life into the subject rather than academics. -- Richard L. Smith A complete book on entrepreneurial strategies with mini-business cases. -- Charles Nahabedian

Book Information

ISBN: 9781412916561
Publication date: 26th September 2006
Author: Lisa K. Gundry, Jill R. Kickul
Publisher: SAGE Publications Inc
Format: Hardback
Pagination: 424 pages
Categories: Entrepreneurship, Business strategy,

About Lisa K. Gundry, Jill R. Kickul

Lisa Gundry is Professor of Management in the Charles H. Kellstadt Graduate School of Business at DePaul University, where she teaches courses in Creativity in Business, Entrepreneurship & New Venture Management, and Entrepreneurship Strategy. She is Director of the Leo V. Ryan Center for Creativity and Innovation at DePaul. The Center offers programs on creative discovery and business innovation to the academic and business communities. Dr. Gundry was awarded the Innovation in Business Education Award in 1997, by the American Assembly of Collegiate Schools of Business (AACSB) Mid-Continent East Association. She has also received the DePaul University Excellence in Teaching Award. Her ...

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