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The Principal's Guide to Managing Communication

by E. Joseph Schneider, Lara L. Hollenczer

Part of the Leadership for Learning Series Series

The Principal's Guide to Managing Communication Synopsis

Schneider and Hollenczer approach the topic of managing communications from a strategic perspective. Moving from a one-way, top-down approach to communication, the authors show how headteachers can manage communications much more strategically by using a fluid communication strategy that involves all of the school's stakeholders - teachers, support staff, students, parents, central office administrators and community members. Schools are much more transparent institutions today because of access to data, and headteachers need a more open communication style as a result. Strong communication management skills between principals and the school's stakeholders can lead to more success in achieving the objectives for their schools. This book explains how different communication frameworks can be used in different situations and also covers school-family-communication partnerships, technology and communication, and communication tools.

The Principal's Guide to Managing Communication Press Reviews

Schneider and Hollenczer fully understand the principal's critical role as a community relations expert. Their strategies weave through the entire community fabric and focus on much more than merely manipulation information. Establishing good communication is hard work and does not happen automatically - Schneider and Hollenczer get it! This book must get to every university preparation program in the country. -- Theodore Creighton, Executive Director The Principal's Guide to Managing Communication is a timely and informative book that offers knowledge and skills necessary to navigate the turbulent waters of school administration in the 21st century. It's a must read for those who would be effective school leaders focused on continued school improvement. -- Walter H. Warfield, Executive Director I like this book. Joe Schneider and Lara Hollenczer recognize that communication is the essential skill for school leaders, and that in a public enterprise, communication is as much about listening and responding as it is about initiating and persuading. Practical school examples make this book useful for new and seasoned administrators alike. -- Stinson Stroup, Executive Director

Book Information

ISBN: 9781412914628
Publication date: 9th March 2006
Author: E. Joseph Schneider, Lara L. Hollenczer
Publisher: SAGE Publications Inc
Format: Hardback
Pagination: 200 pages
Categories: Organization & management of education, Communication studies,

About E. Joseph Schneider, Lara L. Hollenczer

E. Joseph Schneider has been in education for more than 30 years as an association executive, research manager, and communication director. He is Managing Partner of Leadership Develop-ment Resources, an educational consulting com-pany based in Arlington, Virginia. Concurrently, he also serves as executive secretary of the National Policy Board for Educational Administration, a coalition of ten national education associations concerned about educational leadership. Previously, he was the deputy executive director of the American Association of School Administrators (AASA), the national membership association of school superintendents. Prior to that, he was the deputy executive director of the Southwest Regional Educational Laboratory, Los ...

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