Providing a solid focus on strategy throughout the text, this book introduces and operationalizes a new concept - service leadership. The authors provide discussions of methods associated with the identification and tracking of customer needs in a strategic and design process context. The book integrates the use of applications and measurements and incorporates extensive cases and interviews from executives at large multinational corporations, representing various countries and cultures.
|Publication date:||13th December 2005|
|Author:||Svafa Gronfeldt, Judith Banks Strother|
|Publisher:||SAGE Publications Inc|
Svafa Gronfeldt is Deputy to the CEO of Actavis Group, one of the world's largest and fastest growing generic pharmaceutical companies. Her major role is to streamline strategy and structural design with the purpose of facilitating growth and adaptability of the company and its subsidiaries through out the world. She received her Ph.D. in Industrial Relations from the London School of Economics and Political Science, where her major focus was on service orientation and management. For the past 9 years, she has also been a member of the faculty of economics and business administration at the University of Iceland. Currently ...More About Svafa Gronfeldt, Judith Banks Strother