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Cases in Entrepreneurship The Venture Creation Process by Eric A. Morse, Ronald K. Mitchell

Cases in Entrepreneurship The Venture Creation Process


Part of the The Ivey Casebook Series Series


Cases in Entrepreneurship The Venture Creation Process by Eric A. Morse, Ronald K. Mitchell

The Ivey Casebooks Series is a co-publishing partnership between SAGE Publications and the Richard Ivey School of Business at The University of Western Ontario. Due to their popularity in over 60 countries, approximately 200 new cases are added to the Ivey School of Business library each year. These affordable collections will not only help students connect to real-world situations, but will benefit corporations seeking continued education in the field as well. Cases in Entrepreneurship is the first book to be based upon a cognitive framework of entrepreneurship. This casebook has been organized based on the following concepts: - Searching for ideas; - Screening those ideas for business opportunity; - Planning how to exploit the opportunity; - Financing the opportunity; - Setting up / Starting up the business; - Growing the business; - Harvesting the value created in the business.

About the Author

Dr. Eric Morse is an assistant professor of entrepreneurship at the Ivey School of Business, where he serves as the Executive Director of The Institute for Entrepreneurship. His principle areas of expertise include entrepreneurial strategy, corporate entrepreneurship and entrepreneurial cognition. Dr. Morse's research has appeared, or is forthcoming, in AMJ, ET&P, JBV and other top research journals. Previously, at the University of Victoria, he was co-designer of the UVic Entrepreneurship Program, and also taught management consulting and the capstone strategy class for the MBA Program. He was the architect of UVic's partnership in International Executive M.B.A. education (Taiwan) and President/Director of the International Centre for Venture Expertise. Dr. Morse serves, or has served on the board of directors for several entrepreneurial start-ups and actively consults with both private and government enterprises. Dr. Morse's past work experience includes stints with Andersen Consulting and the Los Alamos National Laboratory - in their technology transfer office.

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Book Info

Publication date

7th September 2005


Eric A. Morse, Ronald K. Mitchell

More books by Eric A. Morse, Ronald K. Mitchell
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SAGE Publications Inc


448 pages





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