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Broadcast News Producing

by Brad Schultz

Broadcast News Producing Synopsis

Broadcast News Producing goes behind the camera and exposes readers to the process of news production from the creation of story ideas to the presentation on air. From a broad theoretical perspective to a direct 'how to' of putting together a newscast, this book covers news producing for television, radio, and the Internet. In addition, the book discusses critical issues facing today's producers, including newsroom leadership, staff management, resource management, newsroom relationships and career planning. Broadcast News Producing is designed for anyone who wants to work in today's broadcast news industry and is an ideal text for any Mass Communication or Journalism course on broadcast news.

Broadcast News Producing Press Reviews

Brad Schultz has brought his solid professional experience to bear in putting together a highly readable how-to for students aspiring to take their place behind the camera. Broadcast News Producing is full of useful tips as well as providing important grounding in the fundamentals of producing a successful newscast. -- Beth E. Barnes Having worked closely with Brad Schultz, I know he has important insights to pass along to students in the area of broadcast news production. This seems to be a fairly comprehensive effort that covers many of the aspects of news production that other texts have ignored. I think it will be a tremendous help to those who are interested in this part of the broadcast journalism industry. -- Dr. Joe Foote

Book Information

ISBN: 9781412906715
Publication date: 12th October 2004
Author: Brad Schultz
Publisher: SAGE Publications Inc
Format: Paperback / softback
Pagination: 232 pages
Categories: Media, information & communication industries, Television, Media studies,

About Brad Schultz

Dr. Brad Schultz is an Assistant Professor of Journalism at the University of Mississippi, where he teaches Broadcast News and Sports Broadcasting. Before entering academia, he spent 15 years in local television news at different stations around the country. His experience includes anchoring, reporting, producing, writing, editing, photography and management. Schultz has won awards from the Oklahoma Associated Press and the Cleveland Press Club for reporting and producing. His first book, Sports Broadcasting, came out in 2001.

More About Brad Schultz

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