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So Why Do I Care? Management, Marketing, and Innovation Insights for a Changing World by Tom Coughlan
  

So Why Do I Care? Management, Marketing, and Innovation Insights for a Changing World

Synopsis

So Why Do I Care? Management, Marketing, and Innovation Insights for a Changing World by Tom Coughlan

There is a lot happening in today's business world and it is easy to get overwhelmed buy the sheer volume of information. The question that we often find ourselves asking is So Why Do I Care? But is this a subject worthy of a book? Tom Coughlan, graduate business instructor, serial entrepreneur, and doctoral student often finds himself pondering these questions. They bothered him so much he started a blog to explore them. Tom Coughlan's blog (www.tomcoughlan.com) is about Tom's observations of modern Business Innovation, Management, Value, Massage Development, Branding, and any other odd topic that might have struck Tom's blogging soul. This book is a collection of writings from Tom's blog.

About the Author

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Book Info

Publication date

17th January 2006

Author

Tom Coughlan

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Publisher

Lulu.com

Format

Paperback
113 pages

Categories

Business & management
Economics

ISBN

9781411667877

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