So Why Do I Care? Management, Marketing, and Innovation Insights for a Changing World

by Tom Coughlan

So Why Do I Care? Management, Marketing, and Innovation Insights for a Changing World Synopsis

There is a lot happening in today's business world and it is easy to get overwhelmed buy the sheer volume of information. The question that we often find ourselves asking is So Why Do I Care? But is this a subject worthy of a book? Tom Coughlan, graduate business instructor, serial entrepreneur, and doctoral student often finds himself pondering these questions. They bothered him so much he started a blog to explore them. Tom Coughlan's blog (www.tomcoughlan.com) is about Tom's observations of modern Business Innovation, Management, Value, Massage Development, Branding, and any other odd topic that might have struck Tom's blogging soul. This book is a collection of writings from Tom's blog.

Book Information

ISBN: 9781411667877
Publication date: 17th January 2006
Author: Tom Coughlan
Publisher: Lulu.com
Format: Paperback
Pagination: 113 pages
Categories: Business & management, Economics,

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