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The Jargon Free Guide To Making Money From Your Website

by Ben Felton

The Jargon Free Guide To Making Money From Your Website Synopsis

This book is for all those small and medium businesses who built a website and are now wondering why. It contains a set of simple exercises that will enable you to understand what your customers want from your site and how to deliver against their needs. It reveals the tricks of the trade that the large companies are using to make money from their sites. And rather than paying hundreds of dollars an hour for the info, you get it for less than the price of a meal. Ben Felton has led web strategy for 2 global advertising agencies. He has worked for a variety of clients including: Ford, Jaguar, Land Rover, Orange, IBM, Channel 5, Motorola and Reed Elsevier.

Book Information

ISBN: 9781411661820
Publication date: 15th December 2005
Author: Ben Felton
Format: Paperback
Pagination: 48 pages
Categories: Sales & marketing,

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