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This book is for all those small and medium businesses who built a website and are now wondering why. It contains a set of simple exercises that will enable you to understand what your customers want from your site and how to deliver against their needs. It reveals the tricks of the trade that the large companies are using to make money from their sites. And rather than paying hundreds of dollars an hour for the info, you get it for less than the price of a meal. Ben Felton has led web strategy for 2 global advertising agencies. He has worked for a variety of clients including: Ford, Jaguar, Land Rover, Orange, IBM, Channel 5, Motorola and Reed Elsevier.