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The Telco Churn Management Handbook by Robert M. Mattison
  

The Telco Churn Management Handbook

Synopsis

The Telco Churn Management Handbook by Robert M. Mattison

Definitive guide to customer loyalty, its diagnosis, management, and improvement available to the telecommunications professional. Industry veteran, Rob Mattison, shares his expertise. The book explains tools and techniques for a coherent telecom business strategy. It is a very readable text that communicates the core ideas effectively. Highly recommended for telecom execs.

About the Author

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Book Info

Publication date

16th January 2006

Author

Robert M. Mattison

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Publisher

Lulu.com

Format

Paperback
390 pages

Categories

Communications engineering / telecommunications

ISBN

9781411652033

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