The Telco Churn Management Handbook

by Robert M. Mattison

The Telco Churn Management Handbook Synopsis

Definitive guide to customer loyalty, its diagnosis, management, and improvement available to the telecommunications professional. Industry veteran, Rob Mattison, shares his expertise. The book explains tools and techniques for a coherent telecom business strategy. It is a very readable text that communicates the core ideas effectively. Highly recommended for telecom execs.

Book Information

ISBN: 9781411652033
Publication date: 16th January 2006
Author: Robert M. Mattison
Format: Paperback
Pagination: 390 pages
Categories: Communications engineering / telecommunications,

About Robert M. Mattison

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