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The Apparel Industry

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The Apparel Industry Synopsis

This textbook describes the structure of the industry in the UK and globally, and explains the current problems and strategic responses to global shifts in production. The new edition has been updated throughout to include the lastest available data, and takes account of the acceleration of the decline of manufacturing in the UK since 2002, the rapid expansion of production in China, and the final demise of the system of quota control. Essential subject for students at undergraduate and postgraduate levels. An expert guide to a bewilderingly complex industry. No competition. Addresses global issues, the opportunities and threats, with strategies for survival. Author is Editor of International Journal of Fashion Marketing and Management.

About This Edition

ISBN: 9781405135993
Publication date: 4th July 2006
Author: Richard (Manchester Metropolitan University) Jones
Publisher: Wiley-Blackwell an imprint of John Wiley and Sons Ltd
Format: Paperback
Pagination: 328 pages
Genres: Hospitality and service industries
Fashion and textile design