Search our site
Persons Unknown by Susie Steiner Read the opening extract of the brand new Susie Steiner book before its publication on 05/04/2018

Mastering the Globalization of Business by Roger I. Cartwright

Mastering the Globalization of Business

Part of the Palgrave Master Series (Business) Series


Mastering the Globalization of Business by Roger I. Cartwright

The book is designed to provide a basic understanding of the dynamics of globalization and its relevance for all types and sizes of business. Commencing with a brief history that shows that globalization is not just a late Twentieth and early Twenty-first-century phenomenon but has been a factor in world trade since the 1600s, the text then considers the two opposing views held about globalization. The material goes on to look at the global implications for customer relationships, marketing, human resources, finance and information. These are areas in which a narrow, national view is becoming increasingly of less value to the student. The book includes questions and case studies to aid understanding.

About the Author

ROGER I. CARTWRIGHT is a consultant and writer specialising in management skills. He is the author of a range of books designed for students and practitioners, including Mastering Marketing Management and Mastering Team Leadership.

More books by this author
Author 'Like for Like' recommendations

Loading other formats...

Book Info

Publication date

18th May 2004


Roger I. Cartwright

More books by Roger I. Cartwright
Author 'Like for Like'


Palgrave Macmillan an imprint of Palgrave USA


216 pages


Industry & industrial studies



It's the first site that I visit when deciding on the next set of books to buy. A particular treat is being able to download an extract.

Tessa Olson

As for why I'd recommend Lovereading, it's simple - it's a great place to get information and reviews about new books!

Margaret Freeman

I love that Lovereading handpicks very special debut reads.

Magda North

It's information about new books so, for a book lover like me, what's not to like!

Joan Hill

Ever purchased a book, read a few pages & thought I'm not going to enjoy this? Honest book reviews mean you'll never have that problem again

Jill Peters

A well laid out site, I love the fact that is separates paranormal fiction from fantasy and horror, which other sites don't.

Jen Rainbow

Lovereading are lovely people who send me lovely books. What's not to love?

Gavin Dimmock

A great place to go to find your next literary escape, and where you don't have to judge a book by its cover!

Suzanne Beney