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Mastering the Globalization of Business

by Roger I. Cartwright

Part of the Palgrave Master Series (Business) Series

Mastering the Globalization of Business Synopsis

The book is designed to provide a basic understanding of the dynamics of globalization and its relevance for all types and sizes of business. Commencing with a brief history that shows that globalization is not just a late Twentieth and early Twenty-first-century phenomenon but has been a factor in world trade since the 1600s, the text then considers the two opposing views held about globalization. The material goes on to look at the global implications for customer relationships, marketing, human resources, finance and information. These are areas in which a narrow, national view is becoming increasingly of less value to the student. The book includes questions and case studies to aid understanding.

Book Information

ISBN: 9781403921499
Publication date: 18th May 2004
Author: Roger I. Cartwright
Publisher: Palgrave Macmillan an imprint of Palgrave USA
Format: Paperback / softback
Pagination: 216 pages
Categories: Industry & industrial studies, Globalization,

About Roger I. Cartwright

ROGER I. CARTWRIGHT is a consultant and writer specialising in management skills. He is the author of a range of books designed for students and practitioners, including Mastering Marketing Management and Mastering Team Leadership.

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