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Corporate Brand Personality

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Corporate Brand Personality Synopsis

Corporate Brand Personality addresses the increasing need for organizations to refocus and realign their corporate culture in order to compete in a business world that demands trust, respect and strong values. Moving beyond simply how products are marketed and perceived, it shows the reader how to lead and engage people at every level within the organization to ensure consistent engagement with brand values. Including practical models to show how corporate culture and values can be managed and improved, Corporate Brand Personality also provides real examples and case studies from the Marriott Hotel Group and Water Wellbeing Group among others that show how people's behaviours can deeply affect brand reputation through all areas of the business. Incorporating a complete strategy from start to finish, this book will help the reader build visible leadership, project an authentic brand image and reinforce their company's values.

About This Edition

ISBN: 9781398695610
Publication date: 3rd January 2021
Author: Lesley Everett, Sir Clive Woodward
Publisher: Kogan Page Ltd
Format: Hardback
Pagination: 208 pages
Genres: Management and management techniques
Brands and branding