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Brand Aesthetics by Gerald Mazzalovo
  

Brand Aesthetics

RRP £71.00

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Synopsis

Brand Aesthetics by Gerald Mazzalovo

Explores the growing importance of aesthetic factors in the success of brands and the reluctance of brand managers and academics to deal with these issues. Proposes a series of theoretical and practical managerial instruments which analyse the aesthetic aspects of various brand manifestations.

About the Author

GERALD MAZZALOVO is an attentive observer of the world of brands and is ex-president and/or chief executive officer of Bally, Loewe, Clergerie and Ferragamo. He is author of numerous articles on brand management and is co-author of many books including Pro Logo and Luxury Brand Management. He is also a consultant and visiting professor at the following Universities: Istituto de Empresa (Madrid, Spain); Universidad Pumpeo fabra (Barcelona, Spain); UniversitE Paris-Dauphine (Paris France); ISC Paris (Paris, France) and Lyon 2 (Lyon, France). He is a recognized expert in Brand Management.

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Book Info

Publication date

14th January 2014

Author

Gerald Mazzalovo

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Publisher

Palgrave Macmillan

Format

Paperback
230 pages

Categories

Graphics programming
Business strategy
Business & management
Philosophy: aesthetics

ISBN

9781349340552

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