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Sport, Media and Mega-Events

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Sport, Media and Mega-Events Synopsis

Bringing together many of the most influential scholars in sport and media studies, this book examines the diverse ways that media influences our understanding of the world’s most important sport events, dubbed sports mega-events. It sheds new light on how these events have been changed by the media, and have, in turn, adapted to media to further their brand’s cultural influence. Focusing on the central concept of "mediatization" – the permeation of media into all spheres of contemporary life – the book presents original case studies of major events including the Olympics, FIFA, rugby and cricket World Cups, Tour de France, Super Bowl, World Series, Monaco Grand Prix, Wimbledon, and many more. Written from a truly international perspective, this is a seminal work in sport and media studies that reveals the growing political, economic, and cultural influences of sport mega-events in contemporary society. Sport, Media and Mega-Events is an essential text for any course on the sociology of sport, event management, sport marketing, or featuring a cultural, communication or media studies approach to sport.

About This Edition

ISBN: 9781138930391
Publication date: 21st March 2017
Author: Lawrence A. Wenner
Publisher: Routledge an imprint of Taylor & Francis Ltd
Format: Paperback
Pagination: 274 pages
Genres: History
Media studies
Sports training and coaching
Hospitality and service industries
Sports management and facilities
Sociology: sport and leisure