In this book, originally published in 1980, John Argenti deliberately and systematically strips away the sophisticated methods for corporate planning to get down to a practical corporate planning process that works. This accessible book uses no jargon or maths, and will be of interest to students of management and business studies. It is also aimed at chief executives, managing directors and other very senior executives in companies and non-profit-making organisations.
| ISBN: | 9781138564220 |
| Publication date: | 10th April 2018 |
| Author: | John Argenti |
| Publisher: | Routledge an imprint of Taylor & Francis Ltd |
| Format: | Hardback |
| Pagination: | 450 pages |
| Series: | Routledge Library Editions: Management |
| Genres: |
Business strategy |