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Introduction to Rhetorical Communication by James C. McCroskey

Introduction to Rhetorical Communication


Introduction to Rhetorical Communication by James C. McCroskey

An Introduction to Rhetorical Communication offers a true integration of rhetorical theory and social science approaches to public communication. This highly successful text guides students through message planning and presentation in an easy step-by-step process. An Introduction to Rhetorical Communication provides students with a solid grounding in the rhetorical tradition and the basis for developing effective messages.

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Book Info

Publication date

15th August 2017


James C. McCroskey

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Routledge an imprint of Taylor & Francis Ltd




Communication studies



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