10% off all books and free delivery over £40
Buy from our bookstore and 25% of the cover price will be given to a school of your choice to buy more books. *15% of eBooks.

Radio Programming: Tactics and Strategy

View All Editions

The selected edition of this book is not available to buy right now.
Add To Wishlist
Write A Review

About

Radio Programming: Tactics and Strategy Synopsis

A practical handbook for programming directors, this guide focuses on achieving specific objectives in today's modern, competitive environment.Radio Programming is designed to convey underlying principles and to assist the programmer in accomplishing specific objectives, without mandating exact implementation methods. Instead, it empowers station management and the PD to implement strategies that will work for the particular format and market niche. Radio Programming will be helpful for neophytes in programming, experienced programmers seeking further growth, air talent seeking to develop skills, and general managers trying to understand programming and effectively manage program directors without stifling creativity. It will also help general managers hire effective programmers.Eric Norberg is the editor and publisher of the Adult Contemporary Music Research Letter and a radio consultant. He has worked as a program director at several radio stations, as on-air talent and general manager, and has also operated a radio production company. For fourteen years he has written a weekly column on radio programming for The Gavin Report, a radio trade publication.

About This Edition

ISBN: 9781138464773
Publication date: 15th August 2017
Author: Eric Norberg
Publisher: Routledge an imprint of Taylor & Francis Ltd
Format: Hardback
Pagination: 206 pages
Genres: Reportage, journalism or collected columns
Media, entertainment, information and communication industries
Media studies