This volume adopts a multidisciplinary perspective in analyzing and understanding the rich communicative resources and dynamics at work in digital communication about food. Drawing on data from a small corpus of food blogs, the book implements a range of theoretical frameworks and methodological approaches to unpack the complexity of food blogs as a genre of computer-mediated communication. This wide-ranging framework allows for food blogs’ many layered components, including recipes, photographs, narration in posts, and social media tie-ins, to be unpacked and understood at the structural, visual, verbal, and discourse level in a unified way. The book seeks to provide a comprehensive account of this popular and growing genre and contribute to our understandings of digital communication more generally, making this key reading for students and scholars in computer-mediated communication, multimodality, critical discourse analysis, corpus linguistics, and pragmatics.
ISBN: | 9781138316102 |
Publication date: | 17th February 2020 |
Author: | Daniela Cesiri |
Publisher: | Routledge an imprint of Taylor & Francis Ltd |
Format: | Hardback |
Pagination: | 186 pages |
Series: | Routledge Research in Language and Communication |
Genres: |
Semantics, discourse analysis, stylistics Grammar, syntax and morphology Internet and digital media: arts and performance Communication studies |