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What role can strategic thinking play in contemporary sport management? It can be the difference between leading or languishing - it's that important! Covering sport at all levels, from community-based sport to elite sport, this is the first textbook to focus on strategic management in a sport context. The book introduces the fundamentals of strategic planning, environmental analyses, strategic direction and leadership, strategy formulation and selection, implementation, strategic control, and change management. Designed to encourage students to develop a strategic mindset, as well as critical thinking and problem-solving skills, the book unpacks key concepts such as leadership, governance, organizational change, and the multiple layers of strategy in sport. Full of real-world case studies from diverse, international sport business environments, and useful pedagogical features such as review questions and guides to online resources, this is an essential text for any sport management course and an invaluable resource for sport development, recreation management, or events management courses.
|Publication date:||20th May 2019|
|Author:||Danny (Bond University, Australia) O'Brien, Milena M. (University of Ottawa, Canada, and the Norwegian School of Sport Parent|
|Publisher:||Routledge an imprint of Taylor & Francis Ltd|
|Format:||Paperback / softback|
|Categories:||Sports management & facilities, Business strategy,|
Danny O'Brien is Associate Professor in Sport Management in the Bond Business School, Bond University, Australia. He is Visiting Professor at both the Center for Surf Research at San Diego State University, USA, and the Plymouth Sustainability and Surfing Research Group at Plymouth University, UK. His research is in sustainable surf tourism, event leverage, and organizational change in sport. Each area shares a common strategizing for sport-for-development thread. He is Editorial Board Member for Sport Management Review and Journal of Sport & Tourism. Milena M. Parent is Full Professor in Sport (Event) Management in the School of Human Kinetics at the ...More About Danny (Bond University, Australia) O'Brien, Milena M. (University of Ottawa, Canada, and the Norwegian School of Sport Parent