This book, first published in 1990, offers an in-depth analysis of the ‘fundamental beliefs’ of radio. This refers to the common understanding of what the radio enterprise is – and should be – about: entertainment and information. A major thrust of this book is to arrive at a set of fundamental beliefs about the values and the realities of the radio business in regard to entertainment programming – a set of beliefs that may or may not be right, or forever, but that might at least provide a basis for developing programming strategies. Most other books on radio programming describe the formats and programming that already exist. This one starts with a clean sheet of paper and the question ‘What do listeners really want from radio?’
ISBN: | 9781138215450 |
Publication date: | 23rd September 2016 |
Author: | David T. MacFarland |
Publisher: | Routledge an imprint of Taylor & Francis Ltd |
Format: | Hardback |
Pagination: | 228 pages |
Series: | Routledge Library Editions: Radio |
Genres: |
Media studies Media, entertainment, information and communication industries Radio / podcasts Media studies |