Advertising International

By Armand Mattelart (author)
Part of the Comedia series

Hardback
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Advertising International Synopsis

A survey of the changes in the advertising industry in the last twenty years including coverage of the emergence of international conglomerates and the diversification of the agencies into public relations and media buying.

About This Edition

ISBN:	9781138178946
Publication date:	27th January 2017
Author:	Armand Mattelart
Publisher:	Routledge an imprint of Taylor & Francis Ltd
Format:	Hardback
Pagination:	260 pages
Series:	Comedia
Genres:	Media studies