This book examines the commercial speech of advertising as a cultural phenomenon whose social significance far exceeds its economic influence. Jhally argues that by selling viewing time to advertisers, television converts audiences into laborers who "work" for the media in the same way that workers do in a factory. By watching commercial messages on TV, viewers actively create symbolic meaning, but also generate profit for the media in return for the wage of entertainment.
| ISBN: | 9781138145276 |
| Publication date: | 29th July 2016 |
| Author: | Sut Jhally |
| Publisher: | Routledge an imprint of Taylor & Francis Ltd |
| Format: | Hardback |
| Pagination: | 240 pages |
| Genres: |
Media, entertainment, information and communication industries Cultural studies Communication studies |