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Values-Based Innovation Management Innovating by What We Care About by Henning Breuer, Florian Ludeke-Freund

Values-Based Innovation Management Innovating by What We Care About



Values-Based Innovation Management Innovating by What We Care About by Henning Breuer, Florian Ludeke-Freund

Co-authored by two leading experts in the field, this unique and forward thinking new core textbook shows how innovation in processes, products, services, business models and networks may be managed by what we care about. The book combines theoretical insights with a strong practical element, featuring a wealth of case studies and tools to help innovators solve societal problems and realise their ideals. Readers are be encouraged to explore not only sustainability-orientation and values of privacy or safety, but also their own unique values as relevant drivers for change within and across organisations. Accompanied by a strong pedagogical framework, the book begins by reviewing the field of innovation management before going on to discuss innovation in processes, products and services, and finally providing the student with the methods and tools for implementing change.This textbook is the ideal companion for advanced undergraduate or postgraduate students studying innovation management or entrepreneurship. The book also provides an invaluable resource for entrepreneurs, innovation managers and consultants.

About the Author

Henning Breuer is founder of UXBerlin - Innovation Consulting (, and professor for business and media psychology at the University of Applied Sciences for Media, Communication and Business in Berlin, Germany. His academic research and consulting work for corporate clients from automotive, internet, and telecommunication focuses on innovation management, business anthropology, and customer research. For Deutsche Telekom Innovation Laboratories, he developed capabilities in corporate foresight and venturing and built a team for user-driven innovation. As visiting professor and researcher he worked at Waseda University (Tokyo), the University of Chile (Santiago), and the University of Applied Sciences in Potsdam on interaction design and learner-centred environments. Henning studied psychology, philosophy, and law at the universities of Magdeburg, Berlin, and Tubingen.Florian Ludeke-Freund is a senior research associate at the University of Hamburg, Germany. He is a research fellow at the Centre for Sustainability Management (CSM), Leuphana University, and the Governing Responsible Business Research Environment at Copenhagen Business School, Denmark. His research deals with sustainable entrepreneurship, sustainable business models, and innovation. As well as publishing numerous journal articles and book chapters on these topics, he has co-edited an Organization & Environment special issue on `Business Models for Sustainability'. Florian founded as an international research hub addressing sustainability, business model, and innovation topics. Florian is an active member of the Strongly Sustainable Business Model Group at OCAD University, Toronto, Canada. He has been a visiting researcher at the Universities of St. Gallen (Switzerland) and Stellenbosch (South Africa).

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Book Info

Publication date

14th December 2016


Henning Breuer, Florian Ludeke-Freund

More books by Henning Breuer, Florian Ludeke-Freund
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Palgrave an imprint of Palgrave Macmillan


252 pages




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