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Values-Based Innovation Management Innovating by What We Care About

by Henning Breuer, Florian Ludeke-Freund

Values-Based Innovation Management Innovating by What We Care About Synopsis

Co-authored by two leading experts in the field, this unique and forward thinking new core textbook shows how innovation in processes, products, services, business models and networks may be managed by what we care about. The book combines theoretical insights with a strong practical element, featuring a wealth of case studies and tools to help innovators solve societal problems and realise their ideals. Readers are be encouraged to explore not only sustainability-orientation and values of privacy or safety, but also their own unique values as relevant drivers for change within and across organisations. Accompanied by a strong pedagogical framework, the book begins by reviewing the field of innovation management before going on to discuss innovation in processes, products and services, and finally providing the student with the methods and tools for implementing change. This textbook is the ideal companion for advanced undergraduate or postgraduate students studying innovation management or entrepreneurship. The book also provides an invaluable resource for entrepreneurs, innovation managers and consultants.

Book Information

ISBN: 9781137516619
Publication date: 14th December 2016
Author: Henning Breuer, Florian Ludeke-Freund
Publisher: Red Globe Press an imprint of Macmillan Education UK
Format: Paperback / softback
Pagination: 252 pages

About Henning Breuer, Florian Ludeke-Freund

Henning Breuer is founder of UXBerlin - Innovation Consulting (, and professor for business and media psychology at the University of Applied Sciences for Media, Communication and Business in Berlin, Germany. His academic research and consulting work for corporate clients from automotive, internet, and telecommunication focuses on innovation management, business anthropology, and customer research. For Deutsche Telekom Innovation Laboratories, he developed capabilities in corporate foresight and venturing and built a team for user-driven innovation. As visiting professor and researcher he worked at Waseda University (Tokyo), the University of Chile (Santiago), and the University of Applied Sciences in Potsdam ...

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