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Mm by Dawn Iacobucci


RRP £39.77

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Mm by Dawn Iacobucci

Created by the continuous feedback of a student-tested, faculty-approved process MM, 3/e uses a visually appealing succinct approach, tear-out review cards for students and instructors, and a consistent online offering with CourseMate's eBook and interactive digital tools to focus on the core concepts and applications of today's marketing management. This engaging solution is available at a value-based price with an exciting approach that's proven to increase retention and outcomes. MM, 3/e employs an integrated marketing management framework using new and proven learning features to detail key concepts, while useful exhibits and graphics further describe key principles. This magazine-style book incorporates the latest statistics as well as new coverage that highlights the importance of social media as well as the impact of consumer behavior on successful marketing management. An accompanying complete set of cases align best-selling business cases from leading case providers, such Harvard Business School Publishing, with specific MM, 3/e chapters. Trust the unique MM, 3/e's comprehensive content and complete resources to help your students better understanding and apply marketing management for business success.


I am a big promoter of 4LTRPress books. Having a textbook that the students don't dread to read is half the battle.

About the Author

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Book Info

Publication date

2nd March 2012


Dawn Iacobucci

More books by Dawn Iacobucci
Author 'Like for Like'


South-Western College Publishing an imprint of Cengage Learning, Inc


Mixed media product
Contains Paperback and Online resource
288 pages


Sales & marketing



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