Telecommunication Services provides a holistic approach to understand telecommunications systems by addressing the emergence and domination of new digital services, consumer and economic dynamics, and the creation of content by service providers. Includes services, underlying technologies, and internal capabilities for social network advertising Covers market dynamics that determine the successes and failures of service offerings Discusses the impact of smartphones (iPhone launch) on the telecommunications and mobile device industry
| ISBN: | 9781119314851 |
| Publication date: | 21st July 2017 |
| Author: | Antonio Sanchez, Belen Carro |
| Publisher: | Wiley-IEEE Press an imprint of John Wiley & Sons Inc |
| Format: | Hardback |
| Pagination: | 240 pages |
| Series: | The ComSoc Guides to Communications Technologies |
| Genres: |
Media, entertainment, information and communication industries Communications engineering / telecommunications |