As a sporting event planner, how do you keep up with the trends of the ticket buying public, sponsorship and merchandising while at the same time attending to the hundreds of management and operational details required to execute the event? A successful sports event requires a planner that can read signals from their market and plan strategically to maintain sponsors and fill an arena.
| ISBN: | 9781118244111 |
| Publication date: | 7th March 2014 |
| Author: | Frank Supovitz, Robert Goldwater |
| Publisher: | John Wiley & Sons Inc |
| Format: | Hardback |
| Pagination: | 512 pages |
| Series: | The Wiley Event Management Series |
| Genres: |
Sporting events and management |