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Simplified book on Search Engine Optimization The objective of this book is to help you to improve the ranking of your website in all the major search engines like Google, Yahoo and MSN, so that you can increase your sales. This book contains practical and effective tips to optimise your website. You can learn how to create search engine friendly pages, choose effective keywords, what search engine likes and especially what it dislike so that you can avoid costly mistakes which can lead to a ban on a website. This book is ideal for webmasters, university professors, online marketers and entrepreneurs who want to understand Search Engine Optimization in the simplest way.