win prizes books of the month
Search our site
Out of the Blue by Sophie Cameron Read the opening extract of the brand new Sophie Cameron book before its publication on 22/03/2018

Nothing Ventured, Nothing Gained The Seattle JOA and Newspaper Preservation by Tim A. Pilgrim

Nothing Ventured, Nothing Gained The Seattle JOA and Newspaper Preservation


Nothing Ventured, Nothing Gained The Seattle JOA and Newspaper Preservation by Tim A. Pilgrim

This is an in-depth case study of a joint operating arrangement (between the Seattle Times and the Seattle Post-Intelligencer) and its impact on the five surrounding daily newspapers in its market. The study examines this impact in the context of ten factors in the market, including suburbanization and direct mail. The author focuses on three major topics - circulation, advertising and staffing - to see how they have changed. The study looks at changes to see if they have an impact on the market and on the traditional role of newspapers, which is to provide information and ideas necessary for civic intelligence.

About the Author

Loading other formats...

Book Info

Publication date

11th August 1997


Tim A. Pilgrim

More books by Tim A. Pilgrim
Author 'Like for Like'


Praeger Publishers Inc an imprint of ABC-CLIO


164 pages


Communication studies
Business & management



It is a website dedicated to those who adore reading It really is a one stop shop for book lovers. Love it!

Edel Waugh

Lovereading has all the new books and also suggestions for 'similar' authors whilst waiting for your favourites new books.

Carol Peace

What can I say, the clue is in the title Lovereading - and awesome books.

Sarah Davis

Lovereading is like booking a holiday, you don't know what it will be like and it is a whole new experience.

Sue Burton

It's a lively, independent website with reviews, recommendations and more - with a huge range of books available to buy in all formats.

Alison Layland

It gives a chance to read about new titles, invites comments from all kinds of readers and is run by such a nice bunch of book lovers.

Joy Bosworth

Thanks to Lovereading I have discovered new writers and read books I would never had looked twice at - and enjoyed them.

Angela Rhodes

My horizons have been broadened by some of the books I have been lucky to review and I expect it to be no different in the future.

Daran Bellingham