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Mad Women by Jane Maas
  

Synopsis

Mad Women by Jane Maas

What was it like to be an advertising woman on Madison Avenue in the sixties and seventies, that Mad Men era of casual sex and professional serfdom? Now, in her immensely entertaining and bittersweet memoir, Jane Maas reveals all...*Was there really that much sex at the office? *Were there really three-Martini lunches? *Were women really second-class citizens? Jane Maas says the answer to all three questions is unequivocally yes! Based on her experiences as a copywriter who succeeded in this primarily male jungle, and countless interviews with her peers, Mad Women gives us the full story. There is the junior account man whose wife almost left him when she found the copy of Screw magazine he's used to find a 'date' for a client, and the Ogilvy & Mather's annual Boat Ride, a sex-and-booze-filled orgy, from which it was said no virgin ever returned intact. Wickedly funny and full of juicy inside information, Mad Women also tackles some of the tougher issues of the era, such as unequal pay, rampant, jaw-dropping sexism, and the difficult choice many women faced between motherhood and career.

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Reviews

This is a fascinating book ... All the elements are there - the drinking, the sex, the witty one-liners - but there is a serious side to it too, one that paints a detailed, nuanced portrait of a social and cultural landscape undergoing seismic change. Maas has a gimlet eye for detail - and she's funny, in a very dry martini sort of way. -- Sarah Vine The Times Funny and informative, with the kick of a dry martini Observer You don't have to identify with Peggy Olson on Mad Men - or even know who she is - to appreciate Jane Maas's Mad Women... [a] breezy and salty memoir The New York Times Hilarious! Honest, intimate, this book tells it as it was -- Mary Wells Lawrence, author of A Big Life (In Advertising) and founding president of Wells Rich Greene I think of Jane Maas as a real-life Peggy Olson. When I started at Ogilvy & Mather in 1971, a lowly Account Executuve, she was already a creative director. She took me under her wing and taught me a lot about creative work that sells -- Shelly Lazarus, Chairman, Ogilvy & Mather


About the Author

JANE MAAS began her career at Ogilvy & Mather as a copywriter in 1964 and rose to become a creative director and agency officer. Ultimately, she became president of a New York agency. A Matrix Award winner and an Advertising Woman of the Year, she is best known for her direction of the I Love New York campaign. She is the author of Adventures of an Advertising Woman and co-author of the classic How to Advertise, which has been translated into seventeen languages.

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Book Info

Publication date

1st January 2013

Author

Jane Maas

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Publisher

Bantam Books (Transworld Publishers a division of the Random House Group) an imprint of Transworld Publishers Ltd

Format

Paperback
240 pages

Categories

Autobiography: business & industry
Advertising industry

ISBN

9780857501318

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