Are you between 5 and 25? If so, enter the Wicked Young Writer Awards NOW - click here for details...

debuts of the month
Search our site
Last Letter from Istanbul by Lucy Foley Read the opening extract of the brand new Lucy Foley book before its publication on 19/03/2018

How to Do Critical Discourse Analysis A Multimodal Introduction by David Machin, Andrea Mayr
  

How to Do Critical Discourse Analysis A Multimodal Introduction

,

Synopsis

How to Do Critical Discourse Analysis A Multimodal Introduction by David Machin, Andrea Mayr

How great to have this practical introduction to doing critical discourse analysis, especially one that provides examples of multimodal discourse analysis. Extremely useful for students who need tools for the study of text, talk and images. - Teun van Dijk, Pompeu Fabra University The authors have truly achieved the impossible: to make extremely complex phenomena accessible for students and scholars alike. Thus, this textbook will provide a most helpful guide when looking for adequate ways to grasp and analyze the intricate interdependence of written, oral and visual forms of semiosis. - Ruth Wodak, Lancaster University How do media texts manipulate and persuade us? How do language and images play out the ideas, values and identities? This book shows readers exactly how language, power and ideology are negotiated in media texts, from magazine and advertising, to YouTube and music videos. Presenting a systematic toolkit of theories, concepts and techniques for doing language and image analysis, students learn how to dig deep into discourses and the media landscape. With case studies and examples from a range of traditional and new media content, the book equips students to understand the relationship between language, discourse and social practices.

Reviews

This book is a must for any student or scholar who is interested in `doing
critical discourse analysis. At present, it is not easy to find a book like this one which is dedicated to providing a practical introduction to the analytic tools used by CDA practitioners

...I am impressed by the fact that the authors explain extremely complicated phenomena in such an accessible way, which shows their excellent understanding of the subject in question. -- Song Guo Media and cultural studies scholars have needed this book for some time - a critical and comprehensive introduction to the themes and tools of multimodal critical discourse analysis and, importantly, a clear framework for applying them in analysis. The book both summarises and develops a critical approach to analysing visual and linguistic communication, and should be mandatory reading for every student and scholar interested in examining how text and talk function. -- John Richardson David Machin and Andrea Mayr have written a well informed book combining critical discourse and visual analysis. They present, in a very accessible way, a range of semiotic tools introducing readers to both theory and practice. Highly useful to students of communication studies in general. -- Carmen Rosa Caldas-Coulthard The authors have truly achieved the impossible: to make extremely complex phenomena accessible for students and scholars alike. Thus, this textbook will provide a most helpful guide when looking for adequate ways to grasp and analyze the intricate interdependence of written, oral and visual forms of semiosis. -- Ruth Wodak How great to have this practical introduction to doing critical discourse analysis, especially one that provides examples of multimodal discourse analysis. Extremely useful for students in media and cultural studies who need tools for the study of text, talk and images. -- Teun van Dijk


About the Author

David Machin is lecturer at Cardiff University.

More books by this author
Author 'Like for Like' recommendations

Loading other formats...

Book Info

Publication date

23rd March 2012

Author

David Machin, Andrea Mayr

More books by David Machin, Andrea Mayr
Author 'Like for Like'
    recommendations

Publisher

SAGE Publications Ltd

Format

Paperback
240 pages

Categories

Discourse analysis

ISBN

9780857028921

I love Lovereading because I get to read great books and then get to tell everybody how good they are.

Sally Doel

At Lovereading there are fabulous books available in every genre, with great reviews to help you pick the right book for you.

Teresa O'Halloran

Discover new authors and enjoy old favourites; oodles of literary gems to uncover at Lovereading with candid reviews from real reviewers.

Emily Wright

I 'Lovereading' because it lets me see what new books are around with a detailed synopsis and readers' reviews.

Judith Sharp

I love 'try before you buy' extracts. I love the wide range of authors & genres. I love the author info. I love books!

Judi Davies

They are bright, breezy and eager to offer a great book, then genuinely listen/respect the review one writes.

Maggie Crane

Lovereading is a world of books. It has everything you need from new to old and much loved classic books. It even give you recommendations!

Kate Thurston

It gives a chance to read about new titles, invites comments from all kinds of readers and is run by such a nice bunch of book lovers.

Joy Bosworth

Lovereading4kids

Lovereading4schools