This text offers a practical programme to position and market the library as the choice information provider to all of its customers. Author of ""Customer Service Excellence: A Concise Guide for Librarians"" (1996), Darlene Weingand suggests that the best strategies to market the library are future-driven - ones that position the library and its products and services for success, no matter what the future holds. The success of a library depends on the choices librarians make when selecting and promoting information products and services; determining distribution channels for service delivery; and choosing marketing strategies that reach library customers. ""Future-Driven Library Marketing"" helps to make the right choices, combining marketing strategies with future-driven planning tips. It teaches such skills as: making a futures screen using the Delphi method; identifying future products through scenario building; and using decision trees to determine distribution of library services.
| ISBN: | 9780838907351 |
| Publication date: | 31st July 1998 |
| Author: | |
| Publisher: | ALA Editions an imprint of American Library Association |
| Format: | Paperback |
| Genres: |
Library, archive and information management Sales and marketing |