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Future-driven Library Marketing Vision, Partnerships, Strategies by

Future-driven Library Marketing Vision, Partnerships, Strategies


Future-driven Library Marketing Vision, Partnerships, Strategies by

This text offers a practical programme to position and market the library as the choice information provider to all of its customers. Author of Customer Service Excellence: A Concise Guide for Librarians (1996), Darlene Weingand suggests that the best strategies to market the library are future-driven - ones that position the library and its products and services for success, no matter what the future holds. The success of a library depends on the choices librarians make when selecting and promoting information products and services; determining distribution channels for service delivery; and choosing marketing strategies that reach library customers. Future-Driven Library Marketing helps to make the right choices, combining marketing strategies with future-driven planning tips. It teaches such skills as: making a futures screen using the Delphi method; identifying future products through scenario building; and using decision trees to determine distribution of library services.


.. .presents an excellent guide to combining the concepts and practices of marketing with future strategies, focusing on positioning the library as the choice information provider to all customers. .. .highly relevant in planning for marketing library resources, products, and services. I especially liked the simplicity of definitions of some complex strategies in reaching an effective marketing drive for the library's future. It is easy to read and should be read by every librarian and library staff employee.

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Book Info

Publication date

31st July 1998


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ALA Editions an imprint of American Library Association




Library, archive & information management
Sales & marketing



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