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It is easy to construct a questionnaire. With word-processor it is possible to design one in a single evening. But developing a questionnaire that yields genuinely worthwile data is much harder than one might think- and useful research does require worthwile data.In Developing a Questionnaire Bill Gillham shows how, why and when to use questionnaires, how to analyze data, how to present results and how to relate questionnaires to other forms of research.Developing a Questionnaire provides a comprehensive guide to the succesful design and implementation of questionnaires as a research method.
|Publication date:||1st June 2000|
|Publisher:||Continuum International Publishing Group Ltd. an imprint of Bloomsbury Publishing PLC|
|Format:||Paperback / softback|
|Categories:||Social research & statistics, Management & management techniques,|
Bill Gillham is Honorary Senior Lecturer in the Department of Psychology at the University of Strathclyde, UK, and Visiting Professor at La Salle College of the Arts, Singapore.More About Bill Gillham