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The Mao of Business Guerrilla Trade Techniques for the New China

by Peter Levenda

The Mao of Business Guerrilla Trade Techniques for the New China Synopsis

In the past 20 years, there has been an avalanche of books and articles on doing business in Asia, using what are commonly referred to as Asian values. Most of these books rely upon the works of the Chinese classics, such Sun Tzu's The Art of War , or by classical Japanese authors such as Musashi's Book of Five Rings .Peter Levenda, a seasoned trader with more than 20 years of experience dealing extensively (and successfully) with the Chinese market, contends that such books don't prepare anyone for the mundane practicalities of handling a Chinese business negotiation. They do a disservice by implying that a knowledge of Chinese classical literature will adequately prepare one for the intense experience of selling to or buying from the Chinese and they tend to ignore one essential fact about the central Chinese experience of the last 60 years: the Communist Revolution and the enigma of Chairman Mao Ze Dong.In The Mao of Business , Levenda reveals the secrets of the day-to-day negotiations, project identification, financing, distribution, the ubiquitous sales agent, and the inescapable business banquet in China. Since 1984 Levenda has travelled continuously to China and has visited almost every province in the search for profitable business relationships. During that time he realized the extent to which the sayings of Chairman Mao exerted an influence over the minds and activities of his customers, and he was never without his own copy of the Little Red Book.

The Mao of Business Guerrilla Trade Techniques for the New China Press Reviews

Award-Winning Finalist in the Business: General category of the National Best Books 2007 Awards. Title mention in Private Eye. Title mention in Ethical Corporation Magazine, 2007.

Book Information

ISBN: 9780826428516
Publication date: 6th December 2007
Author: Peter Levenda
Publisher: Continuum International Publishing Group Ltd. an imprint of Bloomsbury Publishing PLC
Format: Hardback
Pagination: 272 pages
Categories: International business,

About Peter Levenda

Peter Levenda has been intimately involved with every aspect of trade with China since 1984. He is also the author of Unholy Alliance: A History of Nazi Involvement with the Occult, which has appeared in six foreign-language editions.

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