Cable television, on the brink of a boom in the 1970s, promised audiences a new media frontier-an expansive new variety of entertainment and information choices. Music video, 24-hour news, 24-hour weather, movie channels, children's channels, home shopping, and channels targeting groups based on demographic characteristics or interests were introduced. Cable Visions looks beyond broadcasting's mainstream, toward cable's alternatives, to critically consider the capacity of commercial media to serve the public interest. It offers an overview of the industry's history and regulatory trends, case studies of key cable newcomers aimed at niche markets (including Nickelodeon, BET, and HBO Latino), and analyses of programming forms introduced by cable TV (such as nature, cooking, sports, and history channels).
|Publication date:||1st September 2007|
|Publisher:||New York University Press|
|Categories:||Media studies, Television,|
Sarah Banet-Weiser is Professor in the Annenberg School for Communication and Journalism and the Department of American Studies and Ethnicity at the University of Southern California. She is the author of The Most Beautiful Girl in the World: Beauty Pageants and National Identity (1999) and Kids Rule! Nickelodeon and Consumer Citizenship (2007), and the co-editor of Cable Visions: Television Beyond Broadcasting (2007) and Commodity Activism: Cultural Resistance in Neoliberal Times (2012), both available from NYU Press. Cynthia Chris is Assistant Professor of Media Culture at the City University of New York's College of Staten Island, and author of Watching Wildlife. Anthony Freitas works as ...More About Sarah Banet-Weiser