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Rhetorical and Critical Approaches to Public Relations II by Robert L. Heath
  

Rhetorical and Critical Approaches to Public Relations II

Part of the Routledge Communication Series Series

Synopsis

Rhetorical and Critical Approaches to Public Relations II by Robert L. Heath

This volume illustrates the application of rhetorical theory and critical perspectives to explain public relations practices. It provides a systematic and coherent statement of the crucial guidelines and philosophical underpinnings of public relations. Rhetorical and Critical Approaches to Public Relations II addresses the rhetorical/critical tradition's contribution to the definition of public relations and PR practice; explores the role of PR in creating shared meaning in support of publicity and promotional organizational efforts; considers the tradition's contributions to risk, crisis, and issues dimensions of public relations; and highlights ethics, character, and responsible advocacy. It uses a rhetorical lens to provide practitioners with a sense of how their PR campaigns make a contribution to the organizational bottom line.

About the Author

University of Houston, USA University of Maryland/College Park University of Maryland, USA

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Book Info

Publication date

1st February 2009

Author

Robert L. Heath

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Publisher

Routledge Member of the Taylor and Francis Group an imprint of Taylor & Francis Inc

Format

Hardback
392 pages

Categories

Public relations

ISBN

9780805864236

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