This volume illustrates the application of rhetorical theory and critical perspectives to explain public relations practices. It provides a systematic and coherent statement of the crucial guidelines and philosophical underpinnings of public relations. Rhetorical and Critical Approaches to Public Relations II addresses the rhetorical/critical tradition's contribution to the definition of public relations and PR practice; explores the role of PR in creating shared meaning in support of publicity and promotional organizational efforts; considers the tradition's contributions to risk, crisis, and issues dimensions of public relations; and highlights ethics, character, and responsible advocacy. It uses a rhetorical lens to provide practitioners with a sense of how their PR campaigns make a contribution to the organizational bottom line.
|Publication date:||24th March 2009|
|Author:||Robert L. (University of Houston, USA) Heath|
|Publisher:||Routledge Member of the Taylor and Francis Group an imprint of Taylor & Francis Inc|
University of Houston, USA University of Maryland/College Park University of Maryland, USAMore About Robert L. (University of Houston, USA) Heath