Rhetorical and Critical Approaches to Public Relations II

by Robert L. (University of Houston, USA) Heath

Part of the Routledge Communication Series Series

Rhetorical and Critical Approaches to Public Relations II Synopsis

This volume illustrates the application of rhetorical theory and critical perspectives to explain public relations practices. It provides a systematic and coherent statement of the crucial guidelines and philosophical underpinnings of public relations. Rhetorical and Critical Approaches to Public Relations II addresses the rhetorical/critical tradition's contribution to the definition of public relations and PR practice; explores the role of PR in creating shared meaning in support of publicity and promotional organizational efforts; considers the tradition's contributions to risk, crisis, and issues dimensions of public relations; and highlights ethics, character, and responsible advocacy. It uses a rhetorical lens to provide practitioners with a sense of how their PR campaigns make a contribution to the organizational bottom line.

Book Information

ISBN: 9780805864236
Publication date: 24th March 2009
Author: Robert L. (University of Houston, USA) Heath
Publisher: Routledge Member of the Taylor and Francis Group an imprint of Taylor & Francis Inc
Format: Hardback
Pagination: 392 pages
Categories: Public relations,

About Robert L. (University of Houston, USA) Heath

University of Houston, USA University of Maryland/College Park University of Maryland, USA

More About Robert L. (University of Houston, USA) Heath

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