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Mass Media and Drug Prevention Classic and Contemporary Theories and Research by William D. Crano

Mass Media and Drug Prevention Classic and Contemporary Theories and Research

Part of the Claremont Symposium on Applied Social Psychology Series Series


Mass Media and Drug Prevention Classic and Contemporary Theories and Research by William D. Crano

This book tells the story of the mass media's potential in the war against drug abuse. It is based on scientific evidence on the use of media in health promotion and disease prevention. Past approaches--successes and failures alike--are included to help enlighten future programs of research and practice. Advice about the logical steps that must be taken to help alleviate the crisis of drug abuse is featured throughout. The book will appeal to social scientists interested in persuasion and the media Each chapter offers information to help the conscientious practitioner maximize persuasive effects of a mass-mediated presentation.

About the Author

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Book Info

Publication date

1st November 2001


William D. Crano

More books by William D. Crano
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Lawrence Erlbaum Associates Inc an imprint of Taylor & Francis Inc


320 pages


Media studies

Public health & preventive medicine
Social, group or collective psychology



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