desmond elliott 2017
Search our site
Are You Sleeping by Kathleen Barber Read the opening extract of the brand new Kathleen Barber book before its publication on 27/12/2017

Mass Media and Drug Prevention Classic and Contemporary Theories and Research by William D. Crano
  

Mass Media and Drug Prevention Classic and Contemporary Theories and Research

Part of the Claremont Symposium on Applied Social Psychology Series Series

Synopsis

Mass Media and Drug Prevention Classic and Contemporary Theories and Research by William D. Crano

This book tells the story of the mass media's potential in the war against drug abuse. It is based on scientific evidence on the use of media in health promotion and disease prevention. Past approaches--successes and failures alike--are included to help enlighten future programs of research and practice. Advice about the logical steps that must be taken to help alleviate the crisis of drug abuse is featured throughout. The book will appeal to social scientists interested in persuasion and the media Each chapter offers information to help the conscientious practitioner maximize persuasive effects of a mass-mediated presentation.

About the Author

Loading other formats...

Book Info

Publication date

1st November 2001

Author

William D. Crano

More books by William D. Crano
Author 'Like for Like'
    recommendations

Publisher

Lawrence Erlbaum Associates Inc an imprint of Taylor & Francis Inc

Format

Hardback
320 pages

Categories

Media studies

Public health & preventive medicine
Social, group or collective psychology

ISBN

9780805834772

Lovereading is a world of books. It has everything you need from new to old and much loved classic books. It even give you recommendations!

Kate Thurston

I love Lovereading because I get to read great books and then get to tell everybody how good they are.

Sally Doel

The selections are so varied and the reader reviews are so helpful. A fantastic website for those who love books.

Ann Quintilla

Lovereading has all the new books and also suggestions for 'similar' authors whilst waiting for your favourites new books.

Carol Peace

The books for review are always great reads, brilliantly written, and introduces me to a huge variety of, established and new, authors.

Lesley Hart

Insightful reader reviews and unbiased recommendations. I don't know how I chose books before Lovereading! An essential for all book lovers.

Sarah Harper

My horizons have been broadened by some of the books I have been lucky to review and I expect it to be no different in the future.

Daran Bellingham

I read new, exciting writers and established authors before publication and there is a great website full of brilliant books and opinions.

Lynda

Lovereading4kids

Lovereading4schools