before the fall killer on the wall when i was invisible lyrebird join us on facebook
Search our site
Alex, Approximately by Jenn Bennett Read the opening extract of the brand new Jenn Bennett book before its publication on 27/07/2017

International Public Relations A Comparative Analysis by Hugh M. Culbertson
  

International Public Relations A Comparative Analysis

Part of the Routledge Communication Series Series

RRP £95.00

Synopsis

International Public Relations A Comparative Analysis by Hugh M. Culbertson

As a formal occupation, public relations grew primarily in the United States through much of the twentieth century. In recent years, however, it has spread rapidly throughout the world. Broad outlines on how public relations practices differ from country to country have only recently begun to take shape in scholarly writing about the field. The existing literature on international public relations tends to focus on how those working for western organizations --particularly multi-national corporations--can best practice abroad. Although useful, such writings tend to focus on adaptation of western approaches, not on development of new ones designed specifically for varied sociocultural settings around the world. The editors have produced this book for a number of reasons. There has been tremendous growth in the teaching of public relations around the world--enhancing practice in many countries outside North America. There has also been rapid growth in the number of professors who demand theoretical perspectives which might facilitate a unified comparative analysis across countries and regions. Only a few U.S. universities--six documented in this book--now teach courses formerly called International Public Relations. However, many professors are going abroad to teach and do research. This suggests increased interest in and a need for courses dealing with international public relations. Furthermore, there is a dearth of literature dealing in depth with international PR, an important component of international communication. This appears to be the first book-length comparative analysis of public relations as practiced in various countries and regions around the world. Although existing books on international PR focus largely on ways in which western practitioners, employers, and clients can operate effectively in other countries, this volume views public relations in each country or region covered from the perspective of practitioners in that country. It contains six chapters designed to provide a theoretical anchor for the 14 country and region analyses. Given the intense interest in public relations education as a factor in professional enhancement, it also discusses issues and practices relating to education.

About the Author

Loading other formats...

Book Info

Publication date

12th April 1996

Author

Hugh M. Culbertson

More books by Hugh M. Culbertson
Author 'Like for Like'
    recommendations

Publisher

Lawrence Erlbaum Associates Inc an imprint of Taylor & Francis Inc
www.routledge.com

Format

Hardback
464 pages

Categories

Public relations
Communication studies

ISBN

9780805816846

Love books. Love reading. Love reading books. And, here's the trick. Here's a website which caters for people like me.

Ian Harvey-brown

Lovereading has given me the opportunity to delve into new and exciting worlds of authors who I would never have tried before.

Glynis Elliott

If you love reading, then you'll love Lovereading! Full of tips & info for every discerning reader.

Lynne Rapson

It is a website dedicated to those who adore reading It really is a one stop shop for book lovers. Love it!

Edel Waugh

As for why I'd recommend Lovereading, it's simple - it's a great place to get information and reviews about new books!

Margaret Freeman

Lovereading are lovely people who send me lovely books. What's not to love?

Gavin Dimmock

Why I love @lovereadinguk? It's in the name - as dedicated lovers of reading, they are perfect matchmakers for helping me find my next read!

Catherine Jenkins

Its jam packed with fantastic titles, informative descriptions & fantastic reviews and has a vast array of great features & competitions.

Linda Rollins

Lovereading4kids

Lovereading4schools