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An Introduction to Survey Research, Polling, and Data Analysis by Herbert F. Weisberg, Jon A. Krosnick, Bruce D. Bowen
  

An Introduction to Survey Research, Polling, and Data Analysis

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Synopsis

An Introduction to Survey Research, Polling, and Data Analysis by Herbert F. Weisberg, Jon A. Krosnick, Bruce D. Bowen

This book describes how surveys are conducted in such a way that they can be believed, explains how to read statistical reports and analyze data and provides guidelines that are useful in evaluating polls. Using examples from contemporary large surveys and polls, as well as from the media, the authors stress the importance of understanding tables thoroughly before moving to interval statistics. In addition, they cover: the design of surveys; the steps for sampling and question writing; interviewing and coding strategies; survey analysis from frequency distributions and cross-tabulations through to control tables and correlation/regression; the ethics of survey research; and how to read and write reports of survey research.

About the Author

I am a Professor in the Department of Political Science at Ohio State University. My research and teaching interests include voting behavior, legislative behavior, and research methods, with a focus on survey research methods and scaling techniques.

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Book Info

Publication date

16th July 1996

Author

Herbert F. Weisberg, Jon A. Krosnick, Bruce D. Bowen

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Publisher

SAGE Publications Inc

Format

Hardback
408 pages

Categories

Social research & statistics
Elections & referenda

ISBN

9780803974012

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