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Telephone Survey Methods Sampling, Selection, and Supervision by Paul J. Lavrakas
  

Telephone Survey Methods Sampling, Selection, and Supervision

Part of the Applied Social Research Methods Series

Synopsis

Telephone Survey Methods Sampling, Selection, and Supervision by Paul J. Lavrakas

What quality control methods can be used most effectively to structure and monitor interviews and convert refusals? What telephone numbers should be used in random digit dialling? How can eligible respondents be chosen and their cooperation secured? Addressing these and other survey issues, this book offers researchers a guide to thinking about and executing telephone surveys from generating phone numbers to structuring the work of interviewers and supervisors. New to this edition are a focus on the total survey error concept, a comparison of CATI (computer-assisted telephone interviews) with PAPI (paper and pencil inventory) procedures, mixed-mode surveys and new telecommunication technologies. In addition, the book covers such topics as how to control the sampling pool, how to identify appropriate respondents and how to improve on-the-job training of interviewers.

About the Author

Paul J. Lavrakas, PhD, is a Research Psychologist and Research Methodologist consultant. He served as Chief Research Methodologist for Nielsen Media Research from 2000-2007. Before joining Nielsen, he was a Full Professor at Northwestern University (1978-1996) and Ohio State University (1996-2000), as well as the founding faculty director of the survey centers at both universities. He is the author of Telephone Survey Methods: Sampling, Selection, and Supervision (2nd Edition, SAGE, 1993) and four other books covering election polling and the news media, as well as numerous other methodological and substantive publications and conference papers.

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Book Info

Publication date

9th July 1993

Author

Paul J. Lavrakas

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Publisher

SAGE Publications Inc

Format

Paperback
192 pages

Categories

Market research
Social research & statistics
Communication studies

ISBN

9780803953079

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