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Secondary Research Information Sources and Methods by David W. Stewart, Michael A. Kamins
  

Secondary Research Information Sources and Methods

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Part of the Applied Social Research Methods Series
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Synopsis

Secondary Research Information Sources and Methods by David W. Stewart, Michael A. Kamins

Popular in its first edition as a guide for readers to finding secondary sources, obtaining the sources, and evaluating and integrating the information from various sources to answer specific research questions, Secondary Research has been revised to give the latest information on computer-based storage and retrieval systems. The second edition features expanded coverage of computer-based information, including a new chapter on CD-ROM products and updated coverage of on-line information search services. In addition, the book includes how to do secondary analysis, information on specific sources such as commercial and government sources and examples of information searches.

About the Author

David W. Stewart is President's Professor of Marketing and Law at Loyola Marymount University, Los Angeles. Dr. Stewart is a past editor of the Journal of Marketing. He has authored or co-authored more than 200 publications and seven books including (with Roy Young and Allen Weiss) Marketing Champions: Practical Strategies for Improving Marketing's Power, Influence and Business Impact (Wiley, 2006). His research has examined a wide range of issues including marketing strategy, the analysis of markets, consumer information search and decision making, effectiveness of marketing communications, public policy issues related to marketing, and methodological approaches to the analysis of marketing data. In 2006 Professor Stewart received the Academy of Marketing Science Distinguished Marketing Educator Award.

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Book Info

Publication date

18th December 1992

Author

David W. Stewart, Michael A. Kamins

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Publisher

SAGE Publications Inc

Format

Paperback
168 pages

Categories

Social research & statistics

ISBN

9780803950375

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