Popular in its first edition as a guide for readers to finding secondary sources, obtaining the sources, and evaluating and integrating the information from various sources to answer specific research questions, Secondary Research has been revised to give the latest information on computer-based storage and retrieval systems. The second edition features expanded coverage of computer-based information, including a new chapter on CD-ROM products and updated coverage of on-line information search services. In addition, the book includes how to do secondary analysis, information on specific sources such as commercial and government sources and examples of information searches.
|Publication date:||12th February 1993|
|Author:||David W. Stewart, Michael A. Kamins|
|Publisher:||SAGE Publications Inc|
|Categories:||Social research & statistics,|
David W. Stewart is President's Professor of Marketing and Law at Loyola Marymount University, Los Angeles. Dr. Stewart is a past editor of the Journal of Marketing. He has authored or co-authored more than 200 publications and seven books including (with Roy Young and Allen Weiss) Marketing Champions: Practical Strategies for Improving Marketing's Power, Influence and Business Impact (Wiley, 2006). His research has examined a wide range of issues including marketing strategy, the analysis of markets, consumer information search and decision making, effectiveness of marketing communications, public policy issues related to marketing, and methodological approaches to the analysis of marketing data. In 2006 ...More About David W. Stewart, Michael A. Kamins