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This innovative book contains studies of personal relationships from a variety of non-western cultures, and leaves behind the western biases that are typical of most research and theorizing done in this expanding area. Chapters focus on personal communication practices in countries including Iran, Brazil, Mexico, China, Japan and Korea. The editors cover the major theories that explain communication across cultures through both emic and etic approaches, by examining how members of a culture understand their own communication, and by comparing specific aspects of communication across cultures. They also suggest areas for future research.
|Publication date:||10th October 1996|
|Author:||William B. Gudykunst|
|Publisher:||SAGE Publications Inc|
|Format:||Paperback / softback|
|Categories:||Sociology & anthropology, Communication studies, Cultural studies,|
William B. Gudykunst (Ph.D., Minnesota, 1977) is Professor of Speech Communication at the College of Communications, California State University, Fullerton. Bill has written and edited numerous works for SAGE, including the Handbook of Intercultural and International Communication, 2/e, and Bridging Differences: Effective Intergroup Communication, 3/e as well as the best-selling introductory undergraduate texts Building Bridges: Interpersonal Skills for a Changing World (Houghton Mifflin) and Communicating with Strangers: An Approach to Intercultural Communication, 3/e (McGraw-Hill). He is extremely well known in the discipline and is one of its most prolific writers/scholars in the areas of intercultural communication and human communication ...More About William B. Gudykunst